SAMAH ITANI

APPLE CAMPUS WAYFINDING 

Studio Project

One of the most iconic brands of our time is building it's largest corporate campus in Silicon Valley. With sustainability and simplicity at it's core, such a large campus needs a wayfinding program that is both symbolic and functional. 

Solution

I created a comprehensive sign plan that incorporates the Apple identity while helping visitors navigate through the Apple Campus. 

The sign forms and materials used are modern yet simplistic to maintain the Apple identity. 

The design is comprised of sleek materials while keeping in mind the importance of an engaged user experience for visitors and employees. 

Skills

Background Research, 3D Rendering, Signage Planning, Formatting & Layout, Graphic Design, Presentation, Deliverable Production